Caroline Dahlberg


Revision of Eminent Reklambyrå

The project Revision of Eminent Reklambyrå is a brand book containing a revision of the bureaus existing graphic profile. Beside a new logo, typography, color scheme and website, I suggested an art direction showing that the bureaus already existing material could be used to keep the buzz going on their digital platforms. It was an idea that came to life during my internship at Eminent Reklambyrå. With this brand book I wanted to make a new graphic profile with more energy and color. A graphic profile that catches the eye but resembles what the company already knows to be theirs. I wanted to show an effective, time-saving way of using the many great projects they already have to make small candid cases on for example social media. To be current, present and noticed among the many other bureaus in Malmö.